亚马逊 9 条 规则核对 (图片 + 文案)
结论: 必须改的 0 处; 建议改的 100 处, 其中 76 张图不到 1600 像素 (将统一放大到 2000 并转 JPEG)。
点任何图片就地放大, 再点一下关闭。按亚马逊官方要求逐张图、逐条文案核对: 图片要 1600 像素以上、主图纯白底、商品占画面 85% 以上、不超过 9 张; 标题 200 字符内 (建议 75 内) 不重复用词、不用特殊符号; 五点 3-5 条每条 255 字符内、不写保证/退款/促销/网址; 描述不含代码; 搜索词 250 字节内。红框 = 主图; 图下写像素和结论。数据取自 ERP 任务当前值, 生成于 2026-11-04 14:04 UTC
定价公式 (点开)
公式 (同 利润计算器2.xlsx, 已和亚马逊官方 Revenue Calculator / 卖家精灵对过, TG19047):
美元净收 = 售价 × (1 − 佣金率 − 杂费 1% − 广告 15%) − FBA 配送费 − 入仓费 − 月仓储费
退货损失 CNY = 退货率 15% × (FBA 配送费 + 退货处理费 2.9 + 佣金 × 20%) × 汇率 ÷ (1 − 15%) [按卖家精灵「可再售」口径]
头程 CNY = 重量 kg × 12 元/kg (海运)
利润 CNY = 美元净收 × 汇率 − 采购成本 − 退货损失 − 头程; 利润率 = 利润 ÷ (售价 × 汇率)
佣金 / FBA 配送 / 入仓 / 仓储 = 亚马逊官方 Revenue Calculator 按下表包装尺寸查的 (sellercentral.amazon.com/revcalpublic, 11-04)
Nature-bag-tote01
报价 50.40 USD → 利润 89 (成本未计) CNY (27%) (点开看明细)
| 售价 USD | 50.40 |
| 佣金 USD | 7.56 |
| 佣金率 | 15% |
| FBA 配送 USD | 14.79 |
| 入仓 USD | 2.02 |
| 仓储/月 USD | 0.47 |
| 广告 15% USD | 7.56 |
| 杂费 1% USD | 0.50 |
| 美元净收 USD | 17.50 |
| 净收 CNY | 112.8 |
| 采购成本 CNY | ? |
| 退货损失 CNY | 21.8 |
| 头程 CNY | 1.8 |
| 利润 CNY | 89 (成本未计) |
| 利润率 | 27% |
尺寸依据: 17.3×5.5×15.4 in (估), Backpacks

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8 张 (上限 9 张)
建议: 搜索词内重复: ['bag', 'beach', 'straw', 'tote', 'woven']
标题 (75 字符): Handwoven Straw Tote Bag with Bamboo Ring Handles, Natural Summer Beach Bag
五点 (5 条):
- Natural straw body woven by hand in a half-moon shape, with two round bamboo handles for hand or forearm carry (110)
- Magnetic snap closure at the top opening keeps phone, wallet and keys inside (76)
- Fabric-lined open interior holds a towel, sunscreen, a book and other daily items (81)
- Light natural tone that goes with sundresses, linen and casual summer outfits (77)
- Natural fibers are woven by hand, so weave pattern and color vary slightly from bag to bag (90)
描述 (402 字符): This tote is woven by hand from natural straw and finished with two round bamboo handles. A magnetic snap closes the top opening, and the interior is lined with fabric. Use it as a beach bag, a market bag or an everyday summer handbag. Because the straw is a natural material woven by hand, small differences in weave and shade are normal. Keep it dry and store it stuffed with paper to hold its shape.
搜索词 (171 字节): gifts for her mom straw tote straw tote bag straw bag beach bag beach tote beach tote bag straw beach bag woven tote woven tote bag basket bag summer bag bamboo handle bag
Nature-bowhat1
报价 34.07 USD → 利润 -34 CNY (-16%) (点开看明细)
| 售价 USD | 34.07 |
| 佣金 USD | 5.79 |
| 佣金率 | 17% |
| FBA 配送 USD | 15.97 |
| 入仓 USD | 3.12 |
| 仓储/月 USD | 0.60 |
| 广告 15% USD | 5.11 |
| 杂费 1% USD | 0.34 |
| 美元净收 USD | 3.14 |
| 净收 CNY | 20.2 |
| 采购成本 CNY | 30 |
| 退货损失 CNY | 22.8 |
| 头程 CNY | 1.8 |
| 利润 CNY | -34 |
| 利润率 | -16% |
尺寸依据: 16.1×16.1×7.1 in (估, 不折叠), Clothing

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5 张 (上限 9 张)
建议: 搜索词内重复: ['beach', 'brim', 'for', 'hat', 'hats', 'straw', 'sun', 'wide', 'women']
标题 (68 字符): Wide Brim Straw Sun Hat for Women, Fringe Edge with Black Ribbon Tie
五点 (5 条):
- Wide floppy brim about 39.5 cm (15.5 in) across shades face, neck and shoulders on sunny days (93)
- Crown height about 17 cm (6.7 in); black ribbon wraps the crown and ties under the chin to stay on in wind (106)
- Woven by hand from natural reed straw; light and breathable, weighs about 100 g (79)
- Raw fringe edge on the brim for a relaxed beach and garden look (63)
- Spot clean with a damp cloth; let air dry and store flat so the brim keeps its shape (84)
描述 (354 字符): A wide brim sun hat woven by hand from natural reed straw. The brim measures about 39.5 cm (15.5 in) across and the crown stands about 17 cm (6.7 in) tall. A black ribbon wraps the crown and can be tied under the chin. The fringe edge gives a casual look for the beach, travel, gardening and outdoor events. Spot clean only with a damp cloth and air dry.
搜索词 (198 字节): Straw Sun Hat gifts for her mom straw hat wide brim straw hat wide brim sun hat wide brim hat women sun hat sun hats for women sun hat women beach hat beach hats for women straw hat women summer hat
ZHANG-roundcap
报价 58.98 USD → 利润 110 CNY (29%) (点开看明细)
| 售价 USD | 58.98 |
| 佣金 USD | 10.03 |
| 佣金率 | 17% |
| FBA 配送 USD | 7.68 |
| 入仓 USD | 0.56 |
| 仓储/月 USD | 0.15 |
| 广告 15% USD | 8.85 |
| 杂费 1% USD | 0.59 |
| 美元净收 USD | 31.12 |
| 净收 CNY | 200.7 |
| 采购成本 CNY | 75 |
| 退货损失 CNY | 14.3 |
| 头程 CNY | 1.8 |
| 利润 CNY | 110 |
| 利润率 | 29% |
尺寸依据: 10.2×8.3×3.9 in

主图 1254×1254 PNG 占比 90%
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7 张 (上限 9 张)
建议: 搜索词内重复: ['beach', 'for', 'hat', 'hats', 'straw', 'sun', 'women']
标题 (67 字符): Raffia Straw Newsboy Cap for Women, Adjustable Summer Baker Boy Hat
五点 (5 条):
- Newsboy cap made from natural raffia straw; breathable and light for warm weather (81)
- Head circumference about 57 cm (22.4 in) with an adjustable buckle strap at the back (84)
- Inner sweatband for comfort; crown height about 8 cm (3.1 in), short brim about 5.5 cm (2.2 in) (95)
- Structured round crown and short brim suit beach trips, city walks, travel and gardening (88)
- Spot clean with a damp cloth and keep away from heavy rain to protect the raffia weave (86)
描述 (355 字符): A newsboy style cap made by hand from natural raffia straw. The cap fits a head circumference of about 57 cm (22.4 in) and has an adjustable buckle strap and an inner sweatband. Crown height is about 8 cm (3.1 in) and the brim extends about 5.5 cm (2.2 in). Wear it for summer travel, the beach, city outings and garden work. Spot clean with a damp cloth.
搜索词 (198 字节): Straw Sun Hat gifts for her mom straw hats for women straw hat straw hat women sun hat women sun hats for women beach hat beach hats for women summer hat uv protection hat ladies sun hats raffia hat
Nature-ss-11
报价 27.20 USD → 利润 38 CNY (21%) (点开看明细)
| 售价 USD | 27.20 |
| 佣金 USD | 4.08 |
| 佣金率 | 15% |
| FBA 配送 USD | 7.86 |
| 入仓 USD | 0.70 |
| 仓储/月 USD | 0.20 |
| 广告 15% USD | 4.08 |
| 杂费 1% USD | 0.27 |
| 美元净收 USD | 10.01 |
| 净收 CNY | 64.5 |
| 采购成本 CNY | 11 |
| 退货损失 CNY | 13.2 |
| 头程 CNY | 2.8 |
| 利润 CNY | 38 |
| 利润率 | 21% |
尺寸依据: 11.8×7.9×4.7 in 0.5 lb
Nature-ss-11-24CM

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8 张 (上限 9 张)
建议: 搜索词内重复: ['house', 'sandals', 'slippers', 'spa', 'straw', 'woven']
标题 (70 字符): Natural Straw Slippers for Women, Open Toe Woven House Sandals (24 cm)
五点 (5 条):
- Woven straw upper and footbed let air through, for indoor wear in warm weather and after a bath (95)
- Open toe slide design slips on and off without straps (53)
- Sized by foot length in centimeters: 24 cm (US Women 7), 25 cm (US Women 8), 26 cm (US Women 9) (95)
- Light and flexible; suitable for home, spa, guest room and hotel use (68)
- Natural plant fibers woven by hand; small differences in weave and shade are normal (83)
描述 (244 字符): Open toe house slippers with a woven natural straw upper and footbed. Choose by foot length: 24 cm (US Women 7), 25 cm (US Women 8) or 26 cm (US Women 9). For indoor use. Wipe with a dry or slightly damp cloth and air dry away from direct heat.
搜索词 (198 字节): straw sandals straw slippers house slippers woven spa slippers spa slippers house shoes womens slippers indoor slippers summer slippers handmade sandals woven sandals bedroom slippers guest slippers
Nature-ss-11-25CM

主图 1254×1254 PNG 占比 94%
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8 张 (上限 9 张)
建议: 搜索词内重复: ['house', 'sandals', 'slippers', 'spa', 'straw', 'woven']
标题 (70 字符): Natural Straw Slippers for Women, Open Toe Woven House Sandals (25 cm)
五点 (5 条):
- Woven straw upper and footbed let air through, for indoor wear in warm weather and after a bath (95)
- Open toe slide design slips on and off without straps (53)
- Sized by foot length in centimeters: 24 cm (US Women 7), 25 cm (US Women 8), 26 cm (US Women 9) (95)
- Light and flexible; suitable for home, spa, guest room and hotel use (68)
- Natural plant fibers woven by hand; small differences in weave and shade are normal (83)
描述 (244 字符): Open toe house slippers with a woven natural straw upper and footbed. Choose by foot length: 24 cm (US Women 7), 25 cm (US Women 8) or 26 cm (US Women 9). For indoor use. Wipe with a dry or slightly damp cloth and air dry away from direct heat.
搜索词 (198 字节): straw sandals straw slippers house slippers woven spa slippers spa slippers house shoes womens slippers indoor slippers summer slippers handmade sandals woven sandals bedroom slippers guest slippers
Nature-ss-11-26CM

主图 1254×1254 PNG 占比 94%
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建议: 主图 PNG 1331 KB, 亚马逊预检下载过超时; 建议换 JPEG

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8 张 (上限 9 张)
建议: 搜索词内重复: ['house', 'sandals', 'slippers', 'spa', 'straw', 'woven']
标题 (70 字符): Natural Straw Slippers for Women, Open Toe Woven House Sandals (26 cm)
五点 (5 条):
- Woven straw upper and footbed let air through, for indoor wear in warm weather and after a bath (95)
- Open toe slide design slips on and off without straps (53)
- Sized by foot length in centimeters: 24 cm (US Women 7), 25 cm (US Women 8), 26 cm (US Women 9) (95)
- Light and flexible; suitable for home, spa, guest room and hotel use (68)
- Natural plant fibers woven by hand; small differences in weave and shade are normal (83)
描述 (244 字符): Open toe house slippers with a woven natural straw upper and footbed. Choose by foot length: 24 cm (US Women 7), 25 cm (US Women 8) or 26 cm (US Women 9). For indoor use. Wipe with a dry or slightly damp cloth and air dry away from direct heat.
搜索词 (198 字节): straw sandals straw slippers house slippers woven spa slippers spa slippers house shoes womens slippers indoor slippers summer slippers handmade sandals woven sandals bedroom slippers guest slippers
Nature-ss-011
报价 25.49 USD → 利润 30 CNY (18%) (点开看明细)
| 售价 USD | 25.49 |
| 佣金 USD | 3.82 |
| 佣金率 | 15% |
| FBA 配送 USD | 7.86 |
| 入仓 USD | 0.70 |
| 仓储/月 USD | 0.20 |
| 广告 15% USD | 3.82 |
| 杂费 1% USD | 0.25 |
| 美元净收 USD | 8.83 |
| 净收 CNY | 56.9 |
| 采购成本 CNY | 11 |
| 退货损失 CNY | 13.1 |
| 头程 CNY | 2.8 |
| 利润 CNY | 30 |
| 利润率 | 18% |
尺寸依据: 同上

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8 张 (上限 9 张)
建议: 搜索词内重复: ['gift', 'handmade', 'house', 'shoes', 'slippers', 'straw', 'women']
标题 (63 字符): Handwoven Cattail Straw Slippers, Closed Toe House Shoes, 25 cm
五点 (5 条):
- Upper and footbed woven by hand from natural cattail straw; breathable for warm weather (87)
- Size 25 cm foot length, about US Women 8 (40)
- Closed toe slip-on design for home, spa and guest room use (58)
- Light and flexible plant fiber construction (43)
- Natural material; weave and color vary slightly from pair to pair (65)
描述 (215 字符): Closed toe house slippers woven by hand from natural cattail straw. This listing is for foot length 25 cm (about US Women 8). For indoor use. Wipe with a dry or slightly damp cloth and air dry away from direct heat.
搜索词 (240 字节): straw sandals women straw slippers women handmade slippers eco friendly gift house shoes women woven grass shoes comfy indoor shoes ecofriendly slippers breathable slippers handmade straw shoe house slippers gift for mom closed toe slippers
Nature-SS-25-002
报价 28.92 USD → 利润 31 CNY (17%) (点开看明细)
| 售价 USD | 28.92 |
| 佣金 USD | 4.34 |
| 佣金率 | 15% |
| FBA 配送 USD | 7.86 |
| 入仓 USD | 0.70 |
| 仓储/月 USD | 0.20 |
| 广告 15% USD | 4.34 |
| 杂费 1% USD | 0.29 |
| 美元净收 USD | 11.19 |
| 净收 CNY | 72.2 |
| 采购成本 CNY | 25 |
| 退货损失 CNY | 13.2 |
| 头程 CNY | 2.8 |
| 利润 CNY | 31 |
| 利润率 | 17% |
尺寸依据: 同上

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8 张 (上限 9 张)
建议: 搜索词内重复: ['house', 'shoes', 'slippers']
标题 (69 字符): Straw Slippers with Woven Flower Motif, Closed Toe House Shoes, 25 cm
五点 (5 条):
- Closed toe house slippers woven from natural cattail straw with a woven flower on the toe (89)
- Size 25 cm foot length, about US 8 (34)
- Breathable woven upper and footbed for indoor wear in warm weather (66)
- Slip-on design for home, spa and guest room use (47)
- Natural plant fibers woven by hand; small differences in weave and shade are normal (83)
描述 (225 字符): Closed toe house slippers woven by hand from natural cattail straw, with a woven flower motif on the toe. This listing is for foot length 25 cm (about US 8). For indoor use. Wipe with a dry or slightly damp cloth and air dry.
搜索词 (205 字节): straw slippers flower slippers house shoes house slippers spa slippers womens slippers shoes for women guest slippers indoor slippers bedroom slippers handmade slippers closed toe slippers cattail slippers
Nature-ss-wangyan
报价 24.62 USD → 利润 26 CNY (17%) (点开看明细)
| 售价 USD | 24.62 |
| 佣金 USD | 3.69 |
| 佣金率 | 15% |
| FBA 配送 USD | 7.86 |
| 入仓 USD | 0.70 |
| 仓储/月 USD | 0.20 |
| 广告 15% USD | 3.69 |
| 杂费 1% USD | 0.25 |
| 美元净收 USD | 8.23 |
| 净收 CNY | 53.1 |
| 采购成本 CNY | 11 |
| 退货损失 CNY | 13.1 |
| 头程 CNY | 2.8 |
| 利润 CNY | 26 |
| 利润率 | 17% |
尺寸依据: 同上
Nature-ss-wangyan-24CM

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9 张 (上限 9 张)
建议: 搜索词内重复: ['house', 'sandals', 'slippers', 'spa', 'straw', 'women', 'woven']
标题 (66 字符): Handwoven Straw Slippers for Women, Breathable House Shoes (24 cm)
五点 (5 条):
- Upper and footbed woven by hand from natural straw and cattail; breathable for warm weather (91)
- Sized by foot length: 24 cm (US Women 7) or 25 cm (US Women 8) (62)
- Slip-on design for home, spa and guest room use (47)
- Light and flexible plant fiber construction (43)
- Natural material; weave and color vary slightly from pair to pair (65)
描述 (201 字符): Women's house slippers woven by hand from natural straw and cattail. Choose by foot length: 24 cm (US Women 7) or 25 cm (US Women 8). For indoor use. Wipe with a dry or slightly damp cloth and air dry.
搜索词 (201 字节): straw slippers woven slippers house slippers woven spa slippers slippers women straw sandals house shoes women spa slippers indoor slippers summer slippers woven sandals bedroom slippers guest slippers
Nature-ss-wangyan-25CM

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9 张 (上限 9 张)
建议: 搜索词内重复: ['house', 'sandals', 'slippers', 'spa', 'straw', 'women', 'woven']
标题 (66 字符): Handwoven Straw Slippers for Women, Breathable House Shoes (25 cm)
五点 (5 条):
- Upper and footbed woven by hand from natural straw and cattail; breathable for warm weather (91)
- Sized by foot length: 24 cm (US Women 7) or 25 cm (US Women 8) (62)
- Slip-on design for home, spa and guest room use (47)
- Light and flexible plant fiber construction (43)
- Natural material; weave and color vary slightly from pair to pair (65)
描述 (201 字符): Women's house slippers woven by hand from natural straw and cattail. Choose by foot length: 24 cm (US Women 7) or 25 cm (US Women 8). For indoor use. Wipe with a dry or slightly damp cloth and air dry.
搜索词 (201 字节): straw slippers woven slippers house slippers woven spa slippers slippers women straw sandals house shoes women spa slippers indoor slippers summer slippers woven sandals bedroom slippers guest slippers
JYL-wallart-3sets-sunfl
报价 28.92 USD → 利润 43 CNY (23%) (点开看明细)
| 售价 USD | 28.92 |
| 佣金 USD | 4.34 |
| 佣金率 | 15% |
| FBA 配送 USD | 7.86 |
| 入仓 USD | 0.56 |
| 仓储/月 USD | 0.19 |
| 广告 15% USD | 4.34 |
| 杂费 1% USD | 0.29 |
| 美元净收 USD | 11.34 |
| 净收 CNY | 73.1 |
| 采购成本 CNY | 14.5 |
| 退货损失 CNY | 13.2 |
| 头程 CNY | 2.8 |
| 利润 CNY | 43 |
| 利润率 | 23% |
尺寸依据: 11.8×11.8×3 in, Home&Kitchen

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7 张 (上限 9 张)
建议: 搜索词内重复: ['art', 'baskets', 'boho', 'decor', 'hanging', 'rustic', 'wall']
标题 (65 字符): Woven Wall Basket Set of 3, Cattail and Corn Husk Boho Wall Decor
五点 (5 条):
- Set of three woven wall baskets: one 15 cm (5.9 in) spiral and two 30 cm (11.8 in) designs (90)
- Woven by hand from natural cattail grass and corn husk, with fringe and layered round shapes (92)
- Lightweight; hangs with a nail, hook or removable adhesive hook (63)
- Suits farmhouse, rustic and bohemian living rooms, bedrooms and entryways (73)
- Natural fibers; shape and shade vary slightly from set to set (61)
描述 (321 字符): A set of three round wall baskets woven by hand from natural cattail grass and corn husk: one 15 cm (5.9 in) spiral basket and two 30 cm (11.8 in) baskets with fringe and flower details. Group them on a wall above a sofa, bed or console. Each piece is light and hangs on a single nail or hook. Dust with a soft dry brush.
搜索词 (245 字节): boho basket wall art boho wall decor rustic wall decor rustic wall hanging fringe wall hanging corn husk decor hallway wall decor nursery wall decor farmhouse wall art cattail wall hanging boho wall baskets round wall baskets textured wall decor
XCFQ-bag
报价 22.91 USD → 利润 20 CNY (14%) (点开看明细)
| 售价 USD | 22.91 |
| 佣金 USD | 3.44 |
| 佣金率 | 15% |
| FBA 配送 USD | 6.89 |
| 入仓 USD | 0.56 |
| 仓储/月 USD | 0.16 |
| 广告 15% USD | 3.44 |
| 杂费 1% USD | 0.23 |
| 美元净收 USD | 8.19 |
| 净收 CNY | 52.8 |
| 采购成本 CNY | 19 |
| 退货损失 CNY | 11.9 |
| 头程 CNY | 1.8 |
| 利润 CNY | 20 |
| 利润率 | 14% |
尺寸依据: 9×5×8 in, Backpacks

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9 张 (上限 9 张)
建议: 搜索词内重复: ['bag', 'crossbody', 'mini', 'purse', 'straw', 'woven']
标题 (64 字符): Straw Crossbody Bag with Zip Top, Large 20 cm Woven Basket Purse
五点 (5 条):
- Round woven straw purse, large size about 20 cm (7.9 in), fits a phone, cards and keys (86)
- Zip top closure keeps small items secure (40)
- Crossbody strap for hands-free wear at the beach, on trips and around town (74)
- Light natural tone that pairs with sundresses, linen and casual summer outfits (78)
- Woven by hand from natural straw; small differences in weave and shade are normal (81)
描述 (228 字符): A round crossbody purse woven by hand from natural straw, in the large 20 cm (7.9 in) size that fits a phone. It has a zip top and a crossbody strap. Carry it with summer dresses at the beach, on vacation or on everyday errands.
搜索词 (191 字节): straw bag mini straw purse small crossbody bag woven basket bag woven crossbody bag straw handbag straw crossbody bag summer bag vacation bag woven purse woven bag mini crossbody bag boho bag